I’m sure you will remember me telling you last year about St John Ambulance campaign called the Chokeables all about how to help a choking baby.
This year they are concentrating on ensuring parents know how to give a baby CPR, with a nursery rhyme inspired video.
St John Ambulance has launched Nursery Rhymes Inc. a campaign that teaches parents and the wider public how to help a baby who’s stopped breathing.
New research* shows that this is the first aid emergency parents are most worried about, yet only one in four know how to help.
Nursery Rhymes Inc. teaches baby CPR in a short, clear and reassuring way to help parents remember what to do in an emergency.
The campaign features everyone’s favourite nursery rhyme characters who’ve come together to create a memorable rhyme to explain the technique.
Incy Wincy Spider, Humpty Dumpty, Jack & Jill, and the Cat & the Fiddle will be appearing in a TV ad struggling to write the rhyme – though they have more luck in the longer online version, which promises to make baby CPR truly unforgettable in just two minutes with a catchy song.